Case Study: CannaCon
CannaCon is one of the world’s largest cannabis industry business expo events held at multiple locations each year, from Seattle to Boston, Detroit, Sacramento, and Denver. Sara of Meridian Media was recommended to CannaCon as a strategic communications consultant in 2018.
Sara was initially hired to write web content with the website design team and SEO team, as well as create meaningful newsletters and email campaign outreach.
The CannaCon team and Marketing Director were impressed with Sara’s skill and integrity, and since retained her to create social media and digital marketing strategy, manage social media, design collateral, write blogs and press releases, and perform successful publicity outreach campaigns. She also helped launch the CannaCon Radio podcast. Sara worked with CannaCon between 2018 and 2020 but is no longer actively managing social media, publicity, or communications outreach for the company,
CannaCon Chief Marketing Officer Angela Grelle says, “Sara Jayne Crow of Meridian Media rocks our social media, public relations, and content writing. Of the many social media managers we’ve worked with, she is the best: responsive, and always growing our accounts.”
This work resulted in unparalleled organic social growth, placement in a Netflix documentary in development; and news coverage from PBS NewsHour, WCVB 5 / ABC Boston, WHDH 7 Boston, NBC10 Boston, Detroit Free Press, Detroit Metro Times, The Boston Globe, The National Marijuana News, WDIV 4 Detroit, and more.
Paid advertising for cannabis businesses technically violates terms of service for most social platforms, so marketing must primarily rely upon organic reach.
It is a windfall, then, that Meridian Media grew overall audience and engagement 25.73% within the first month of management, and improved those metrics the following with a median 1,435.63% boost in audience engagement across all platforms.
Extensive month-by-month metrics and strategy reports are available for this campaign. If you’d like to learn more, please contact Sara.
