Case Study: 7,171% ROI - Ondatrópica x Soundway Records

Sara of Meridian Media provided over 7,000% Return on Investment for this initiative, in which she worked with The British Council, UK-based music producer Quantic, the Colombian band Ondatrópica, London-based Soundway Records and New York-based Essential Music & Marketing to create a strong strategy delivering the band to the U.S. market.

The objectives were to brand Soundway Records as one of the foremost sources for breaking new music genres into the mainstream, to grow brand awareness, create press and hype in advance of the release, and ultimately, to drive sales.

Between July and October, the social platforms grew from 4,889 Facebook likes to 10,798; while Twitter grew from 1,081 to 6,157. The total engagement during that time period was 3.4 million impressions, 14,800 interactions, and 333 retweets.

Press coverage included NPR’s All Things Considered, Los Angeles Times, LA Weekly, People en Español, KCRW, The New York TImes, and BBC.

Based on Nielsen sales versus the amount spent on digital marketing during that time period, Return on Investment for the project was 7,171%.

Sara’s direct manager, Tamara Dieke, left a testimonial on LinkedIn regarding this project: "Sara is a fantastic femme-du-force! Her tactics for social media development & growth were second to none. Able to manage a large contributing team's strategy across multiple timezones & language barriers, she was able to deliver strong growth-results, coupled with SEO analytics and comprehensive feedback that could be put to actual use. Definitely working with Sara on many projects to come!"